As per the mandate, the agency will be focusing on providing a fresh look to the social media presence of SBI Card. The agency will create social media content strategies, lead organic social media campaigns that are relatable and engaging for the target audience of SBI Card. This will take the digital community for the brand up a groove.
Ashwini Kumar Tewari, managing director and chief executive officer, SBI Card, said, “We are happy to onboard BC Web Wise for managing social media initiatives of SBI Card. We are confident that by harnessing their deep domain expertise, best practices and innovations they will further strengthen the presence of SBI Card on identified social media platforms.”
Chaaya Baradhwaaj, founder and managing director, BC Web Wise, said, “The credit card industry in India is underpenetrated. In the current post-Covid scenario we can see a rapid adoption of digital payments. SBI Card has continuously and steadily bolstered its market position across all key parameters.”
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