Mayur.Shetty@timesgroup.com
Mumbai: State Bank of India (SBI) has turned its internet platform for farmers Yono Krishi into an online marketplace for them. The bank has done this by integrating the platform with IFFCO eBazar portal. This will enable users to obtain doorstep delivery of farming-related products in 27,000 pin code locations across the country.
Since its lunch last year, the Yono Krishi platform has been catering to all the farmers’ agricultural needs — from sowing to harvesting — and has cut down bank branch visits for availing loans on Kisan Credit Card. The app for rural customers is available in 10 local languages, besides Hindi and English. In a statement issued here on Friday, the bank said that over 3 crore registered Yono customers can be benefited with the integration of Yono Krishi and IFFCO eBazar.
They can seamlessly order online seeds, fertilisers, agro machinery, pesticides, organic products and various other farm products with no minimum order value through the IFFCO eBazar portal. IFFCO eBazar is a 100% owned subsidiary of IFFCO Limited. Through its online B2C platform, IFFCO eBazar sells a variety of agro products.
“This is another step towards fulfilling the vision of the government of doubling the farmer’s income by 2022. With a digital-first approach, it is part of our continuous endeavour to provide innovative digital banking solutions to all our customers across the country,” said SBI MD (retail & digital banking) C S Setty.



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